Communicating for Change
Andy Stanley
Your APPROACH to communication should be shaped by the GOAL of your communication.
- Approach trumps goal.
- Approach is everything in communication.
- Even if the content is right, you cannot be heard if you have the wrong approach.
- How trumps content.
- What is the right APPROACH?
My goal is to INSPIRE people to live their lives as if the God of the Bible is with them.
* What would I do if I were absolutely convinced God was with you?
Matthew 8:10 and Mark 6:6 – both speak of the times Jesus was amazed. BIG faith and NO faith.
Entice people into the passage, – then roll around it – then jam ONE simple idea into their heart, not notes, not an outline, one portable idea/truth that can reshape their lives.
Can you say it in “TWITTER PHASE”?
FIVE Questions:
1. Who is this about REALLY? – Is this about me or my audience?
2. What is my BURDEN?
- Dig until you find it.
- The ONE thing.
- ONE point sermons.
- Build everything around it.
- Make it stick.
- The phrase that pays.
3. Where’s the TENSION?
- What QUESTION does this message answer?
- What TENSION does this message resolve?
- What MYSTERY does this message solve?
- What ISSUE does this message address?
4. Do I OWN it?
The best way to internalize a talk is to memorize PIECES not POINTS.
There is a connection between PERCEIVED irrelevance and BOREDOM.
Relevance = Interest
Tension leads to attention.
It’s not about PERSONALITY it’s about PREPARATION.
Picture this person when you prepare:
- Giving church/God one more chance.
- Your unchurched neighbor.
- Your eighteen year old child.
- 35 year old man.
“Give me the 15 second version of your sermon.”
If you preach too long – it’s about YOU and not your audience…you didn’t prepare well enough.
Direction correlation between prep and concentration on your audience.
If you’re Not prepared – you are thinking to hard and not concentrating on your audience.
5. Am I allowing the TEXT to speak?
- Bring your ENERGY to the text.
- Uncover the ENERGY in the text.
Determine your goal.
Choose your approach.
SCOTTY PRIEST 